JUDUL SKRIPSI : ANALISIS MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS (Studi pada PT. Telekomunikasi Indonesia,Tbk)
DAFTAR ISI
HALAMAN JUDUL ...........................................................................................
i
LEMBAR PERSETUJUAN...............................................................................
ii
LEMBAR PENGESAHAN ................................................................................
iii
LEMBAR PERSEMBAHAN.............................................................................
iv
SURAT PERNYATAAN....................................................................................v
MOTTO ...............................................................................................................vi
KATA PENGANTAR.........................................................................................vii
DAFTAR ISI........................................................................................................
ix
DAFTAR TABEL ...............................................................................................xii
DAFTAR GAMBAR...................................................................................................xiii
DAFTAR LAMPIRAN............................................................................................................xiv
ABSTRA....................................................................................................xvi
BAB I : PENDAHULUAN ........................................................................1
A. Latar Belakang
..........................................................................1
B. Rumusan Masalah
.....................................................................6
C. Tujuan Penelitian
......................................................................6
D. Batasan Penelitian
.....................................................................7
E. Manfaat Penelitian
....................................................................7
BAB II : KAJIAN PUSTAKA...................................................................8
A. Penelitian Terdahulu
.................................................................8
B. Kajian
Teoritis...........................................................................9
1. Pengertian Manajemen Strategi
..........................................9
2. Proses Manajemen
Strategi.................................................14
a. Penetapan Misi dan Tujuan
............................................15
b. Analisis Lingkungan
Perusahaan....................................17
1) Analisis Lingkungan Eksternal
..............................18
2) Analisis Lingkungan Internal
.................................19
3. Alternatif Strategi
...............................................................21
4. Implementasi Strategi
.........................................................28
5. Evaluasi Strategi
.................................................................29
6. Kerangka Berfikir
...............................................................30
BAB III : METODE PENELITIAN.........................................................31
A. Lokasi Penelitian
......................................................................31
B. Jenis dan Pendekatan
Penelitian ...............................................31
C. Data dan Sumber Data
..............................................................32
D. Teknik Pengumpulan
Data........................................................33
E. Model Analisis
Data..................................................................33
F. Teknik Analisis
Data.................................................................33
BAB IV : PAPARAN DAN PEMBAHASAN
DATA HASIL PENELITIAN..................................................38
A. Paparan Data Hasil
Penelitian................................................38
1. Profil
Perusahaan..............................................................38
2. Visi, Misi, Telkom
...........................................................40
a................................................................................Vi
si
Telkom.....................................................40
b. ..............................................................................Mi
si
Telkom.....................................................40
3. Arti Logo
Telkom.............................................................41
4. Arti Kredo
........................................................................41
5. Arti Maskot
Telkom.........................................................42
6. Filosofi di balik Sifat dan
Perilaku Be Bee .....................42
7. Budaya
Kerja....................................................................43
8. Etika Perusahaan PT.
Telkom..........................................44
a. Etika Kerja...................................................................44
b. Etika
Usaha..................................................................45
9. Struktur Organisasi dan
Deskripsi Jabatan......................46
a. Struktur Organisasi
......................................................46
b. Deskripsi
Jabatan.........................................................47
B. Pembahasan Data Hasil
Penelitian .........................................51
1. Lingkungan Internal
..........................................................51
a.
Pemasaran......................................................................51
1). Daerah Pemasaran
...................................................53
2). Harga
.......................................................................53
3). Saluran Distribusi
....................................................54
b. Keuangan
......................................................................55
1). Sumber Dana
...........................................................56
2). Penggunaan
Dana....................................................57
c. Personalia
......................................................................57
1). Tenaga Kerja
...........................................................57
2. Lingkungan Eksternal ........................................................60
a. Lingkungan Jauh
............................................................60
1). Faktor
Ekonomi.......................................................60
2). Faktor Sosial Budaya dan
Demografi ....................66
3). Faktor Politik dan
Pemerintahan.............................66
4). Faktor Teknologi
.....................................................66
5). Faktor
Ekologi.........................................................67
b. Analisis Lingkungan Industri
........................................68
1). Ancaman Pendatang Baru
.......................................68
2). Kebijakan Pemerintah
.............................................70
3). Tingkat Rivitalis Antar
Pesaing yang ada dalam
Lingkungan Industri
...............................................70
c. Lingkungan Operasional
...............................................74
1). Pesaing
....................................................................74
2). Kreditor dan Pemasok
.............................................75
3). Tenaga Kerja
...........................................................76
4). Analisis Lingkungan
..............................................76
3. Analisis
IFAS.....................................................................76
a. Analisis
EFAS.................................................................79
b. Alternatif Strategi
...........................................................83
4. Implementasi Strategi
........................................................84
5. Evaluasi dan Pengendalian
Strategi ...................................86
BAB V : KESIMPULAN DAN SARAN...................................................88
A.
Kesimpulan..............................................................................88
B.
Saran........................................................................................88
DAFTAR PUSTAKA..........................................................................................90
LAMPIRAN
DAFTAR TABEL
Tabel 2.1 : Teoritical
Mapping...........................................................................................
8
Tabel 2.2 : Karakteristik
Manajemen Strategi Islam dan Konvensional................... 14
Tabel 2.3 : Proses Analisis
Lingkungan ........................................................................
17
Tabel 4.1 : jumlah karyawan
berdasarkan jenis kelamin dan tingkat
pendidikan
................................................................................................
58
Tabel 4.2 : Tabel Pembagian Jam
Kerja .........................................................................
58
Tabel 4.3 : Tingkat Inflasi di
Indonesia Tahun 2003-2007 .......................................... 61
Tabel 4.4 : Nilai Tukar Rupiah
Terhadap Dollar Amerika Serikat ........................... 62
Tabel 4.5 : Pertumbuhan Ekonomi
Indonesia Tahun 2003-2007 ............................... 63
Tabel 4.6 : Pendapatan Perkapita
Masyarakat Indonesia Tahun 2003-2007............ 65
Tabel 4.7 : Daftar Perbandingan
Harga, Produk, Jaringan Dengan Pesaing........... 71
Tabel 4.8 : Identifikasi Faktor
Internal
.......................................................................... 77
Tabel 4.9 : Internal Factor
Analysis Summary .............................................................
78
Tabel 4.10 : Identifikasi Faktor
Eksternal......................................................................
81
Tabel 4.11: Eksternal Factor
Analysis Summary ......................................................... 82
DAFTAR GAMBAR
Gambar 2.1 : Kerangka Berfikir
.....................................................................................
29
Gambar 4.2 : Struktur Organisasi
Telkom ................................................................... 46
DAFTAR LAMPIRAN
Lampiran 1: Tingkat Inflasi
Indonesia Tahun 2003-2007 ........................................... 61
Lampiran 2: Nilai Tukar Rupiah
Terhadap Dollar Amerika Serikat
Tahun 2003-2007
......................................................................................
62
Lampiran 3: Pertumbuhan Ekonomi
Indonesia Tahun 2003-2007 ........................... 63
Lampiran 4: Pendapatan Perkapita
Masyarakat Indonesia Tahun 2003-2007...............................................................................................
65
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