69. ANALISIS MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS (LENGKAP SAMPAI DAFTAR PUSTAKA)

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JUDUL SKRIPSI : ANALISIS MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS (Studi pada PT. Telekomunikasi Indonesia,Tbk)




DAFTAR ISI
HALAMAN JUDUL ........................................................................................... i
LEMBAR PERSETUJUAN............................................................................... ii
LEMBAR PENGESAHAN ................................................................................ iii
LEMBAR PERSEMBAHAN............................................................................. iv
SURAT PERNYATAAN....................................................................................v
MOTTO ...............................................................................................................vi
KATA PENGANTAR.........................................................................................vii
DAFTAR ISI........................................................................................................ ix
DAFTAR TABEL ...............................................................................................xii
DAFTAR GAMBAR...................................................................................................xiii
DAFTAR LAMPIRAN............................................................................................................xiv
ABSTRA....................................................................................................xvi
BAB I : PENDAHULUAN ........................................................................1
A. Latar Belakang ..........................................................................1
B. Rumusan Masalah .....................................................................6
C. Tujuan Penelitian ......................................................................6
D. Batasan Penelitian .....................................................................7
E. Manfaat Penelitian ....................................................................7
BAB II : KAJIAN PUSTAKA...................................................................8
A. Penelitian Terdahulu .................................................................8
B. Kajian Teoritis...........................................................................9
1. Pengertian Manajemen Strategi ..........................................9
2. Proses Manajemen Strategi.................................................14
a. Penetapan Misi dan Tujuan ............................................15
b. Analisis Lingkungan Perusahaan....................................17
1) Analisis Lingkungan Eksternal ..............................18
2) Analisis Lingkungan Internal .................................19
3. Alternatif Strategi ...............................................................21
4. Implementasi Strategi .........................................................28
5. Evaluasi Strategi .................................................................29
6. Kerangka Berfikir ...............................................................30
BAB III : METODE PENELITIAN.........................................................31
A. Lokasi Penelitian ......................................................................31
B. Jenis dan Pendekatan Penelitian ...............................................31
C. Data dan Sumber Data ..............................................................32
D. Teknik Pengumpulan Data........................................................33
E. Model Analisis Data..................................................................33
F. Teknik Analisis Data.................................................................33
BAB IV : PAPARAN DAN PEMBAHASAN
DATA HASIL PENELITIAN..................................................38
A. Paparan Data Hasil Penelitian................................................38
1. Profil Perusahaan..............................................................38
2. Visi, Misi, Telkom ...........................................................40
a................................................................................Vi
si Telkom.....................................................40
b. ..............................................................................Mi
si Telkom.....................................................40
3. Arti Logo Telkom.............................................................41
4. Arti Kredo ........................................................................41
5. Arti Maskot Telkom.........................................................42
6. Filosofi di balik Sifat dan Perilaku Be Bee .....................42
7. Budaya Kerja....................................................................43
8. Etika Perusahaan PT. Telkom..........................................44
a. Etika Kerja...................................................................44
b. Etika Usaha..................................................................45
9. Struktur Organisasi dan Deskripsi Jabatan......................46
a. Struktur Organisasi ......................................................46
b. Deskripsi Jabatan.........................................................47
B. Pembahasan Data Hasil Penelitian .........................................51
1. Lingkungan Internal ..........................................................51
a. Pemasaran......................................................................51
1). Daerah Pemasaran ...................................................53
2). Harga .......................................................................53
3). Saluran Distribusi ....................................................54
b. Keuangan ......................................................................55
1). Sumber Dana ...........................................................56
2). Penggunaan Dana....................................................57
c. Personalia ......................................................................57
1). Tenaga Kerja ...........................................................57
2. Lingkungan Eksternal ........................................................60
a. Lingkungan Jauh ............................................................60
1). Faktor Ekonomi.......................................................60
2). Faktor Sosial Budaya dan Demografi ....................66
3). Faktor Politik dan Pemerintahan.............................66
4). Faktor Teknologi .....................................................66
5). Faktor Ekologi.........................................................67
b. Analisis Lingkungan Industri ........................................68
1). Ancaman Pendatang Baru .......................................68
2). Kebijakan Pemerintah .............................................70
3). Tingkat Rivitalis Antar Pesaing yang ada dalam
Lingkungan Industri ...............................................70
c. Lingkungan Operasional ...............................................74
1). Pesaing ....................................................................74
2). Kreditor dan Pemasok .............................................75
3). Tenaga Kerja ...........................................................76
4). Analisis Lingkungan ..............................................76
3. Analisis IFAS.....................................................................76
a. Analisis EFAS.................................................................79
b. Alternatif Strategi ...........................................................83
4. Implementasi Strategi ........................................................84
5. Evaluasi dan Pengendalian Strategi ...................................86
BAB V : KESIMPULAN DAN SARAN...................................................88
A. Kesimpulan..............................................................................88
B. Saran........................................................................................88
DAFTAR PUSTAKA..........................................................................................90
LAMPIRAN
DAFTAR TABEL
Tabel 2.1 : Teoritical Mapping........................................................................................... 8
Tabel 2.2 : Karakteristik Manajemen Strategi Islam dan Konvensional................... 14
Tabel 2.3 : Proses Analisis Lingkungan ........................................................................ 17
Tabel 4.1 : jumlah karyawan berdasarkan jenis kelamin dan tingkat
pendidikan ................................................................................................ 58
Tabel 4.2 : Tabel Pembagian Jam Kerja ......................................................................... 58
Tabel 4.3 : Tingkat Inflasi di Indonesia Tahun 2003-2007 .......................................... 61
Tabel 4.4 : Nilai Tukar Rupiah Terhadap Dollar Amerika Serikat ........................... 62
Tabel 4.5 : Pertumbuhan Ekonomi Indonesia Tahun 2003-2007 ............................... 63
Tabel 4.6 : Pendapatan Perkapita Masyarakat Indonesia Tahun 2003-2007............ 65
Tabel 4.7 : Daftar Perbandingan Harga, Produk, Jaringan Dengan Pesaing........... 71
Tabel 4.8 : Identifikasi Faktor Internal .......................................................................... 77
Tabel 4.9 : Internal Factor Analysis Summary ............................................................. 78
Tabel 4.10 : Identifikasi Faktor Eksternal...................................................................... 81
Tabel 4.11: Eksternal Factor Analysis Summary ......................................................... 82
DAFTAR GAMBAR
Gambar 2.1 : Kerangka Berfikir ..................................................................................... 29
Gambar 4.2 : Struktur Organisasi Telkom ................................................................... 46
DAFTAR LAMPIRAN
Lampiran 1: Tingkat Inflasi Indonesia Tahun 2003-2007 ........................................... 61
Lampiran 2: Nilai Tukar Rupiah Terhadap Dollar Amerika Serikat
Tahun 2003-2007 ...................................................................................... 62
Lampiran 3: Pertumbuhan Ekonomi Indonesia Tahun 2003-2007 ........................... 63
Lampiran 4: Pendapatan Perkapita Masyarakat Indonesia Tahun 2003-2007............................................................................................... 65 


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