25.PELAKSANAAN SALURAN DISTRIBUSI YANG EFEKTIF DALAM UPAYA PENINGKATAN VOLUME PENJUALAN PADA PERUSAHAAN KRIPIK TEMPE ABADI MALANG

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JUDUL SKRIPSI : PELAKSANAAN SALURAN DISTRIBUSI YANG EFEKTIF DALAM UPAYA PENINGKATAN VOLUME PENJUALAN PADA PERUSAHAAN KRIPIK TEMPE ABADI MALANG





DAFTAR ISI
HALAMAN JUDUL.................................................................................................... i
LEMBAR PESETUJUAN......................................................................................... iii
LEMBAR PENGESAHAN....................................................................................... iv
HALAMAN PESEMBAHAN .................................................................................. v
MOTTO........................................................................................................................ vi
KATA PENGANTAR.............................................................................................. vii
DAFTAR ISI ................................................................................................................ x
DAFTAR TABEL ....................................................................................................... xi
DAFTAR GAMBAR .................................................................................................. x
DAFTAR LAMPIRAN............................................................................................... xi
ABSTRAK ................................................................................................................... xii
BAB I : Pendahuluan
A. Latar Belakang......................................................................... 1
B. Rumusan Masalah................................................................... 9
C. Tujuan Penelitian .................................................................... 9
D. Manfaat Penelitian .................................................................. 9
BAB II : Kajian Pustaka
A. Penelitian Terdahulu.............................................................. 11
B. Kajian Teoritis........................................................................ 14
C. Kerangka Berfikir................................................................... 49
BAB III : Metode Penelitian
A. Lokasi Penelitian .................................................................... 56
B. Jenis dan Pendekatan Penelitian .......................................... 56
C. Subyek penelitian ................................................................... 57
D. Sumber Data........................................................................... 57
E. Teknik Pengumpulan Data................................................... 58
F. Teknik Analisis Data ............................................................. 59
Bab IV : Paparan Dan Pembahasan Hasil Penelitian
A. Paparan Data dan Hasil Penelitian.......................................62
1. Paparan Data Penelitian..................................................62
2. Paparan Hasil Penelitian .................................................95
B. Pembahasan Data Hasil Penelitian.......................................98
1. Distribusi ...........................................................................98
2. saluran distribusi..............................................................100
Bab V : Kesimpulan dan Saran
A. Kesimpulan.............................................................................106
B. Saran ........................................................................................107
DAFTAR PUSTAKA................................................................................................109
LAMPIRAN
DAFTAR TABEL
Tabel 1.2: Persamaan Dan Perbedaan Penelitian ................................................... 13
Tabel 2.4: Susunan Karyawan.................................................................................... 71
Tabel 3.4: Peraturan Jam Kerja ................................................................................. 72
Tabel 4.4: Sistem Penggajian ..................................................................................... 73
Tabel 5.4: Target Dan Realisasi Penjualan............................................................... 83
Tabel 6.4: Target Penjualan Per Daerah Pemasaran .............................................. 86
Tabel 7.4: Realisasi Penjualan Per Daerah Pemasaran........................................... 87
Tabel 8.4: Mengenai Daerah Pemasaran, Saluran Distrbusi dan Volume
Penjualan Per Daerah Pemasaran......................................................... 88
Tabel 9: Hasil Data Interview ................................................................................... 95
DAFTAR GAMBAR
Gambar 1.2 : Model Saluran Distribusi ....................................................................36
Gambar 2.2 : Model Saluran Distribusi ....................................................................37
Gambar 3.2 : Model Saluran Distribusi ....................................................................37
Gambar 4.2 : Model Saluran Distribusi ....................................................................37
Gambar 5.2 : Model Saluran Distribusi ....................................................................38
Gambar 6.2 : Kerangka Berfikir.................................................................................50
Gambar 7.4 : Struktur Organisasi ..............................................................................67
Gambar 8.4 : Bagan Proses Produksi ........................................................................78
DAFTAR LAMPIRAN
Lampiran 1 : Surat Keterangan ....................................................................................
Lampiran 2 : Daftar Harga............................................................................................
Lampiran 3 : Target Penjualan Daerah .......................................................................
Lampiran 4 : Hasil Penjualan Daerah..........................................................................

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