25.PELAKSANAAN SALURAN DISTRIBUSI YANG EFEKTIF DALAM UPAYA PENINGKATAN VOLUME PENJUALAN PADA PERUSAHAAN KRIPIK TEMPE ABADI MALANG

JUDUL SKRIPSI : PELAKSANAAN SALURAN DISTRIBUSI YANG EFEKTIF DALAM UPAYA PENINGKATAN VOLUME PENJUALAN PADA PERUSAHAAN KRIPIK TEMPE ABADI MALANG

DAFTAR ISI

HALAMAN JUDUL.................................................................................................... i

LEMBAR PESETUJUAN......................................................................................... iii

LEMBAR PENGESAHAN....................................................................................... iv

HALAMAN PESEMBAHAN .................................................................................. v

MOTTO........................................................................................................................ vi

KATA PENGANTAR.............................................................................................. vii

DAFTAR ISI ................................................................................................................ x

DAFTAR TABEL ....................................................................................................... xi

DAFTAR GAMBAR .................................................................................................. x

DAFTAR LAMPIRAN............................................................................................... xi

ABSTRAK ................................................................................................................... xii

BAB I : Pendahuluan

A. Latar Belakang......................................................................... 1

B. Rumusan Masalah................................................................... 9

C. Tujuan Penelitian .................................................................... 9

D. Manfaat Penelitian .................................................................. 9

BAB II : Kajian Pustaka

A. Penelitian Terdahulu.............................................................. 11

B. Kajian Teoritis........................................................................ 14

C. Kerangka Berfikir................................................................... 49

BAB III : Metode Penelitian

A. Lokasi Penelitian .................................................................... 56

B. Jenis dan Pendekatan Penelitian .......................................... 56

C. Subyek penelitian ................................................................... 57

D. Sumber Data........................................................................... 57

E. Teknik Pengumpulan Data................................................... 58

F. Teknik Analisis Data ............................................................. 59

Bab IV : Paparan Dan Pembahasan Hasil Penelitian

A. Paparan Data dan Hasil Penelitian.......................................62

1. Paparan Data Penelitian..................................................62

2. Paparan Hasil Penelitian .................................................95

B. Pembahasan Data Hasil Penelitian.......................................98

1. Distribusi ...........................................................................98

2. saluran distribusi..............................................................100

Bab V : Kesimpulan dan Saran

A. Kesimpulan.............................................................................106

B. Saran ........................................................................................107

DAFTAR PUSTAKA................................................................................................109

LAMPIRAN

DAFTAR TABEL

Tabel 1.2: Persamaan Dan Perbedaan Penelitian ................................................... 13

Tabel 2.4: Susunan Karyawan.................................................................................... 71

Tabel 3.4: Peraturan Jam Kerja ................................................................................. 72

Tabel 4.4: Sistem Penggajian ..................................................................................... 73

Tabel 5.4: Target Dan Realisasi Penjualan............................................................... 83

Tabel 6.4: Target Penjualan Per Daerah Pemasaran .............................................. 86

Tabel 7.4: Realisasi Penjualan Per Daerah Pemasaran........................................... 87

Tabel 8.4: Mengenai Daerah Pemasaran, Saluran Distrbusi dan Volume

Penjualan Per Daerah Pemasaran......................................................... 88

Tabel 9: Hasil Data Interview ................................................................................... 95

DAFTAR GAMBAR

Gambar 1.2 : Model Saluran Distribusi ....................................................................36

Gambar 2.2 : Model Saluran Distribusi ....................................................................37

Gambar 3.2 : Model Saluran Distribusi ....................................................................37

Gambar 4.2 : Model Saluran Distribusi ....................................................................37

Gambar 5.2 : Model Saluran Distribusi ....................................................................38

Gambar 6.2 : Kerangka Berfikir.................................................................................50

Gambar 7.4 : Struktur Organisasi ..............................................................................67

Gambar 8.4 : Bagan Proses Produksi ........................................................................78

DAFTAR LAMPIRAN

Lampiran 1 : Surat Keterangan ....................................................................................

Lampiran 2 : Daftar Harga............................................................................................

Lampiran 3 : Target Penjualan Daerah .......................................................................

Lampiran 4 : Hasil Penjualan Daerah..........................................................................

 KLIK INI UNTUK MEMBACA SELENGKAPNYA
 

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