DAFTAR
ISI
HALAMAN
JUDUL
....................................................................................i
LEMBAR
PERSETUJUAN..........................................................................iii
LEMBAR
PENGESAHAN..........................................................................iv
SURAT
PERNYATAAN
.............................................................................v
HALAMAN
PERSEMBAHAN ................................ ................................
.vi
MOTTO
....................................................................................................vii
KATA
PENGANTAR ..................................................................................viii
DAFTAR
ISI
...............................................................................................xi
DAFTAR
TABEL
.........................................................................................xiii
DAFTAR
GAMBAR
....................................................................................xiv
DAFTAR
LAMPIRAN
................................................................................xv
ABSTRAK
..................................................................................................xvi
BAB
I. PENDAHULUAN
....................................................................1
A.
Latar Belakang .......................................................................1
B.
Rumusan Masalah .............................................................7.
C.
Tujuan Penelitian
...............................................................7
D.
Batasan Penelitian .............................................................8.
E.
Manfaat Penelitian
............................................................8.
BAB
II. KAJIAN PUSTAKA
...................................................................10
A.
Penelitian Terdahulu..........................................................1.0
B.
Kajian Teori
...........................................................................13
1.
Perilaku Konsumen ....................................................1. 3
2.
Sensual Advertising......................................................1.4
3.
Motivasi Pembelian .....................................................1. 9
4.
Komunikasi Pemasaran.................................................26
5.
Periklanan........................................................................31
6.
Komunikasi Pemasaran dalam perspektif Islam .....39
C.
Kerangka Konseptual .........................................................4.
6
D.
Hipotesis................................................................................4.
7
BAB
III. METODE PENELITIAN
.............................................................48
A.
Lokasi Penelitian
..................................................................48
B.
Jenis dan Pendekatan Penelitian.......................................48
C.
Populasi dan Sampel
.........................................................4.9
D.
Teknik pengambilan Sampel.............................................49
E.
Data dan Sumber Data ................................
........................50
F.
Teknik Pengumpulan Data ................................................51
G.
Skala Pengukuran
.............................................................5.2
H.
Definisi Operasional Variabel...........................................53
I.
Uji Instrumen
...................................................................56
J.
Uji
Hipotesis....................................................................57
K.
Metode Analisis Data ........................................................5.9
L.
Uji Asumsi Klasik Linier Berganda .................................60
1.
Uji Auto Korelasi ........................................................6. 0
2.
Uji Multikolinieritas ....................................................6. 1
3.
Uji Normalitas .............................................................6.1
BAB
IV. PAPARAN DAN PEMBAHASAN DATA HASIL
PENELITIAN
................................................................................63
A.
Gambaran Umum Lokasi Penelitian ...............................63
B.
Hasil Penelitian
....................................................................64
1.
Karakteristik Responden .............................................64
2.
Distribusi Item .............................................................6..6
3.
Hasil Uji Validitas dan Reliabilitas Instrument .....69
C.
Pembahasan Hasil Penelitian ...........................................71
1.
Uji Asumsi Klasik .......................................................7. 1
2.
Analisis Regresi Linier Berganda ..................................74
a.
Pengaruh Pembawaan, Cara
Berkomunikasi,
dan Bahasa Tubuh (Body
Language)
secara Simultan terhadap
Motivasi
Pembelian ...............................................76
b.
Pengaruh Pembawaan, Cara
Berkomunikasi,
dan Bahasa Tubuh (Body
Language)
secara Parsial terhadap Motivasi
Pembelian
................................................................7. 7
c.
Variabel Bebas Yang Dominan
Mempengaruhi
Variabel Terikat .........................86
3.
Implikasi Penelitian .....................................................8. 7
BAB
V. PENUTUP
......................................................................................89
A.
Kesimpulan ...........................................................................89
B.
Saran-Saran
...........................................................................90
DAFTAR
PUSTAKA
LAMPIRAN-LAMPIRAN
DAFTAR
TABEL
Tabel
2.1 : Perbedaan dan Persamaan Penelitian Terdahulu dengan
Penelitian
Sekarang ............................................................... 12
Tabel
2. 3 : Empat Jenis perilaku Pembelian
.......................................... 23
Tabel
3. 1 : Definisi Operasional Variabel
............................................... 55
Tabel
4. 1 : Karakteristik Responden Berdasarkan Usia ....................... 64
Tabel
4. 2 : Karakteristik Responden Berdasarkan Pekerjaan ............. 65
Tabel
4. 3 : Karakteristik Responden Berdasarkan Pendapatan/uang
saku
per bulan .......................................................................
65
Tabel
4. 4 : Distribusi Frekuensi Item Pembawaan ................................ 66
Tabel
4. 5 : Distribusi Frekuensi Item Cara Berkomunikasi ................. 67
Tabel
4. 6 : Distribusi Frekuensi Item Bahasa Tubuh ............................ 67
Tabel
4. 7 : Distribusi frekuensi item Motivasi Pembelian .................... 68
Tabel
4. 8 : Rekapitulasi Hasil Uji Validitas dan Uji Reliabilitas
Instrument
..............................................................................
68
Tabel
4. 9 : Hasil Uji Auto Korelasi
.......................................................... 71
Tabel
4. 10 : Hasil Multikolinieritas
........................................................... 72
Tabel
4. 11 : Rekapitulasi Analisis Regresi Linier Berganda .................. 74
Tabel
4. 12 : Kontribusi Variabel Bebas Terhadap Variabel Terikat .... 78
DAFTAR
GAMBAR
Gambar
4. 1 : Grafik Hasil Uji Normalitas
...........................................73
DAFTAR
LAMPIRAN
Lampiran
1 : Kuesioner
Lampiran
2 : Deskripsi Frekuensi Item
Lampiran
3 : Hasil Uji Validitas dan Reliabilitas
Lampiran
4 : Hasil Analisis Regresi Linier Berganda
Lampiran
5 : Uji Asumsi Klasik
Lampiran
6 : Produk-Produk L-Men Nutrition for Men
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